Diver deeper into the GITH Guide and understand why it should be an essential part of your marketing journey.
Google is by far the biggest business directory in the world and Facebook is a great way to showcase your business, but nowadays we need more. Gozo is a small island packed with businesses, and people offering amazing products, services, and experiences and a listing on the GITH Guide is an ideal way to drive traffic to your website. Online listings build brand awareness and give you valued digital exposure. Not convinced? Seen it all before?
Give us a moment to explain why you should join the GITH Guide to Gozo
What is the GITH Gozo Guide?
The GITH Guide is not a guide you have seen before. It’s a content-led, all-round marketing tool for your Gozo-based business and it’s staying all about Gozo forever. It’s searchable from a local and category-specific approach. Users can filter results by category or location to find your business. By searching in this way, users can find the exact product or service they’ve already made a decision to buy. We’ve spent over a year building our brand to add value to yours.
Who Can Add A Business Listing?
Our GITH Guide covers Gozo and only Gozo. Businesses of all shapes and sizes can take out a listing. From corporates and charities, SMEs, family businesses, solopreneurs to artists and artisans.
1. Search Engine Optimisation
If you want customers to find you online, advertising on a business directory is a must. Google loves them for their backlinks (that’s a link placed on one website taking the user straight to another – for those that don’t know). Search engines view businesses with lots of backlinks as credible and trustworthy sources of information. The more links your business has online, the higher you’ll appear on search engines. If there are numerous business directories – you should join them all.
2. Increased Local Visibility
Joining the GITH Guide can massively improve your chances of getting your brand in front of new clients. People who search business directories are looking for a product or service provider. These are warm contacts, prepared to buy. A business directory works like a business development manager. It champions your business, even when you’re asleep!
3. Make local business connections
This is not just for visitors, The GITH Guide builds supportive communities and this is at the very heart of our ethos. Check out our growing Facebook Page to see how we have built our audience in just over a year. Locals can find and interact with people offering complementary services. You’ll gain referrals and benefit from mutual support. Invaluable to freelancers and sole traders.
4. Social Media Support
This is where we excel. Andrea is the author of the book ‘One Giant Leap Into Social Media Marketing and herself and the dedicated team have built over 15k active users across our social platforms reaching up to 100K every month – in just over a year. Imagine where we will be next year!
It’s by far the biggest independent platform for Gozo and we work hard every day to make sure we add value. If you’re struggling to build a social media following, tapping into an existing audience can give this a boost. If you are talking to the same people every day – then it’s time for you to allow us to expand your reach.
5. A Truly Affordable Way To Advertise
Marketing can be expensive. and so we muddle on ourselves, hoping for follower growth, more bums on seats and more engagment, and most of the time, with the odd boosted ad (or ten) we see gradual results. But, there is not a comparison to consistent creative digital content. Building a content library of experience-based features is our forte and this is what visitors will want to dive into. Our packages have been carefully designed for Gozo businesses and their manageable monthly fees get results. It’s a cost-effective and super creative way to build a presence in your local marketplace, online and offline.
6. Why GITH?
We know you’ve seen this type of thing before. But look closer. We are different. We are committed to championing our clients’ businesses. We have decades of marketing experience within the hospitality and tourism sectors. We don’t just take your money and post a listing, we take pride in proactively promoting your business and creatively showcasing what you offer.
Our clients also have access to business support. We’re on hand to offer marketing advice whenever you need it. Our aim is to achieve the highest levels of customer satisfaction and business growth.